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Swaps the scripted chatbot for a real Claude-backed assistant. Add an API key in config; engineering completes the AskAsync stub (2-3 hours).

Tracks visits, conversion paths, and which pages drive leads. The cookie-consent gate already handles loading the script. Just set Provider + Id in config. Recommended: Plausible ($9/mo, simpler UI, no cookie banner needed).

Free heatmaps, session recordings, scroll-depth, rage-click detection. Independent of GA4/Plausible above. Sign up, create a project, paste the 10-char Project ID into Site:ClarityProjectId.

Facebook + Instagram URLs surface in the footer, in LocalBusiness JSON-LD (sameAs), and on the credentials page. Leaving them blank hides the icons everywhere.

The single most-impactful local SEO item. Drives map results, review aggregation, and 'near me' visibility. Once claimed, paste the share URL into config.

Sends customer confirmations and owner notifications when forms are submitted. Without this, leads still save to the database, but no email goes out.

Adds a real business phone you can answer + an API for SMS booking confirmations. Owner-blocked: pick a number, get the API key, paste both into config.

Default seed copy is voice-aligned but generic. A few hours of edits in /Admin/Pages personalizes the site to your specific market and customers.

Search engines and prospects both want to see recent activity. We seed 12 posts at install; aim to publish 1 new per month going forward.

The Reviews page currently uses placeholder copy that mirrors the brand voice. Three real Google reviews with names + cities replace these for credibility.

/what-it-looks-like is more compelling with a real job's contained worksite + a clear before/after pair. Upload via /Admin/Photos.

An anonymized lab report on /testing lets prospects see exactly what they'll get. Concrete artifact + transparency = trust.